highlights

2x organic conversions in 6 months (proven with B2B HealthTech client)

Revenue-first SEO strategy, not traffic vanity metrics

12+ years specializing in B2B SaaS and tech

You're here because SEO isn't working the way it should.

Traffic is flat. Leads aren't converting. Your team is busy producing content, but pipeline isn't moving. Sound familiar?

Most B2B companies treat SEO as a traffic game. But traffic without revenue is just a vanity metric. What you need is an SEO strategy that actually drives pipeline.

That's what I do.

Why Most B2B SEO Fails (And How to Fix It)

Here's the problem: most SEO strategies chase search volume instead of buyer intent.

They target keywords that bring visitors, not buyers. They measure rankings instead of revenue. They create content that educates but doesn't convert.

As a B2B SEO consultant, I flip that approach:

→ Revenue-first keyword strategy — I map keywords to your sales cycle, not just search volume

→ Bottom-funnel focus — Targeting decision-stage queries that convert, not just awareness content

→ Jobs-to-be-Done alignment — Content built around what your buyers are actually trying to accomplish

→ Commercial impact tracking — We measure pipeline and revenue, not just traffic

Case Study: 2x Conversions in 6 Months

Client: B2B HealthTech company (Series A → Series B)

Challenge: Organic traffic was steady, but conversions had stalled. No structured SEO strategy. Content wasn't aligned with buyer intent.

What I did: Designed a Jobs-to-Be-Done SEO strategy focused on high-intent queries. Created bottom-funnel content templates. Built a prioritization framework the team could execute independently.

Results:

Monthly organic conversions: 475 → 1,000 (doubled)
Organic traffic: 3,800 → 7,700 monthly visits (doubled)
Two new pages entered top 5 by traffic — one ranks among top 5 by conversions
SEO success justified hiring a full content team post-Series B
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Who I Work With

I partner with B2B companies that are serious about growth — not just traffic.

My clients include: Tellent, Weglot, Insify, Floryn, Rentman, and other B2B SaaS and tech companies across Europe and the US.

Typically, I work with:

B2B SaaS companies scaling from Series A to Series C
HealthTech, FinTech, and enterprise software
Marketing teams that need strategic direction, not just execution
CMOs and Heads of Growth who want SEO to become a real revenue driver

How I Work

I don't do cookie-cutter SEO audits or generic playbooks.

Every engagement starts with understanding your business: your ICP, your sales cycle, your competitors, and where SEO can make the biggest commercial impact.

From there, I either:

Lead your SEO strategy — as a fractional SEO lead, embedded with your team
Coach your leadership — helping CMOs and Heads of Growth make smarter SEO decisions
Build & hand over — creating a strategy your team can execute independently

Why Work With Me

12+ years in SEO, specializing in B2B and SaaS
Friends of Search 2023 Award Winner
Organizer of the Amsterdam SEO Meetup
Track record of turning SEO from a cost center into a revenue engine

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Ready to Turn SEO Into Revenue?

If you're a B2B company and organic growth has stalled — or you know it could be doing more — let's talk.

Fill out the contact form below, and I'll get back to you within 3 business days.

Baba

I’m Baba, an independent SEO consultant helping B2B companies, SaaS startups, and e-commerce brands turn SEO into a real growth lever. With over a decade of experience, I work at the intersection of strategy, execution, and commercial impact — focusing on actions that drive revenue, not vanity metrics. I partner with growth-minded teams to solve complex SEO challenges, build internal buy-in, and create strategies that align SEO with business priorities. I also organize the Amsterdam SEO Meetup, where practitioners and leaders exchange insights that shape the future of search.